The use of LinkedIn is increasing in Bangladesh- The people of Bangladesh have come a long way through social media. As usual, in that case, Facebook is at the top of people’s choice. According to a recently published social media management website Napoleon Cat, the number of Facebook users in the country is currently 44.3 million. Then the most used is another app, messenger of Facebook, the number of its users is 3 crore 91 lakh. However, the use of LinkedIn is increasing significantly in the country as it has become very effective for professionals.
Social media has now become a part of people’s daily lives worldwide, including in Bangladesh. Where once conscious people used to wake up in the morning and start their day with a cup of tea, now young people and professionals are starting their day by logging in through social media. At the beginning of the day, he wakes up and goes to social media to find out if there is anything special to know. With that, the news share rate on Facebook is now tremendous. Facebook has become the main source of news for many. So the mainstream media is now opening pages on social media, sharing their news.
People in Bangladesh use Facebook more in social media. It is also the first medium used. As a result, there is naturally a large crowd of people. The network is also extensive. Users can also use it as they wish. A lot can be done on Facebook from making live videos where there are verbal limitations to using Twitter.
According to Napoleon Cat, the number of Facebook users is increasing day by day in the country. The number of Facebook users was 35.9 million in January of the outgoing year, it increased to 44.3 million in December.
However, it is noteworthy that the use of LinkedIn is increasing in the country among the most widespread use of Facebook. LinkedIn is the largest professional community in the world.
According to the survey, currently, 69 percent of employers in the corporate world use LinkedIn to verify the eligibility of job seekers. The reason, they said, is that there is no comparison to LinkedIn to know about the professional skills of an employee. That’s why more than 500 million people worldwide are using LinkedIn to streamline their career.
The popularity of LinkedIn is also growing very fast in Bangladesh. Here it is possible to quickly and effectively build a professional network by opening a profile. As of December last year, the number of LinkedIn users in the country was 36 lakh 70 thousand, 32 lakh 33 thousand a year ago.
Besides, thousands of small entrepreneurs are marketing products or services using Facebook pages. Analysts think this change is also positive.
People of this age spend the most time on what. The answer will be in one word, phone, internet, social media, laptop, notepad. People are constantly drowning in these, but the question remains about the proper use of these mediums. That is why many are being vocal about their positive use.
Key Points:
- Digital engagement is rising in Bangladesh as LinkedIn users grew from 9.96 million in December 2024 to 10.06 million in January 2025, a 1.1% increase.
- And the 25-34 category is still the biggest (4.9 million users), up 4.25% from December 2024.
- In Bangladesh, LinkedIn is increasingly being used for purpose networking, career growth, recruitment, business connections, and, in some cases, for brand building to contribute to the professional ecosystem such as the likes of LinkedIn Blog, Article, Profiles, etc.
- The platform’s growth is in line with the efforts of Bangladesh to establish its presence in the global market and the facilitation of a connected, innovative professional ecosystem.
- Among young professionals and the latest iteration of the workforce, each in their own right, LinkedIn has played a pivotal role in defining the professional world through meaningful connections or opportunities.
Chatting is the traditional nature of Bengalis. Social media has also become a mere chat medium (of course, chat is also needed). Mahbubul Wahid, head of human resources at Hotel Pan Pacific Sonargaon, told reporters while walking in the hotel lobby, ‘Look, they (employees) are talking about politics (before the 2016 elections). But they could have been better if they had paid more attention to career development. In that context, the increase in the use of LinkedIn in the country is a good sign.
